Do you know Video production is an essential part of any company’s marketing strategy? With the rise of digital media and the increasing importance of online presence, having a video production partner can help your company stand out in a crowded marketplace. According to a study by HubSpot, including a video on a landing page can increase conversions by 80%.
In this blog post, we’ll explore the different types of corporate films, the need for having a video production partner, and why video is such an effective medium for communicating your message.
Different Types Of Corporate Films
- TV/Digital Ads:
TV and digital ads are a great way to reach a large audience and promote your brand. These ads can be broadcast on television or shared on digital platforms like YouTube, Facebook, and Instagram. They can be used to promote new products, services, or upcoming events, increase brand awareness and drive sales.
One of the advantages of TV and digital ads is that they can be targeted to specific demographics and geographic locations, making it easier to reach your target audience. According to a study by Google, TV and digital video ads have an average view-through rate of 96%.
Click here to see some examples of TV/Digital Ads.
- Learning & Development Films:
These films are used for internal training and development purposes. These films can be used to train employees on new products, services, or procedures, as well as educate employees on industry-specific topics. Having a learning and development film can save time and money for the company as it can be used for multiple trainings and can be shared internally within the company.
According to a study by the Association for Talent Development, organizations that use videos for training see an average of 70% retention rate compared to traditional training methods that have a retention rate of only 20%.
Click here to see some examples of Learning & Development Films.
- Animated Explainer Videos:
Animated explainer videos are an effective way to explain complex concepts or procedures in an easy-to-understand format. These videos can use animation, illustrations, or infographics to make complex ideas more digestible. They can be used to explain new products, services, or procedures, and educate customers on industry-specific topics.
Animated explainer videos are highly shareable and can increase customer engagement and retention. A study by the Content Marketing Institute found that animated explainer videos have an average engagement rate of 41.9% compared to live-action videos with an engagement rate of 36.6%.
Click here to see some examples of Animated Explainer Videos.
- Corporate AVs:
Corporate AVs are used to promote a company’s brand, products, or services. They can be used at trade shows, events, or as part of a company’s website or social media strategy. Corporate AVs can showcase a company’s history, culture, or mission, and provide a deeper understanding of the company’s values and goals.
These AVs can be used for a variety of purposes, from recruiting new employees to promoting new products or services. According to a study by the Content Marketing Institute, 72% of businesses believe that video is an effective way to promote their brand, products, or services.
Click here to see some examples of Corporate AVs.
The Need For Corporate Films
Corporate films are an effective way to communicate your message to a wide audience. Video is a powerful medium that can be used to educate, inform, and persuade. Video is also more interactive and engaging than text, which makes it more effective at capturing and retaining viewers’ attention.
According to a study by the Content Marketing Institute, video content is the most popular content format among audiences, with 64% of consumers saying they have made a purchase after watching a branded social media video. Additionally, according to a study by Cisco, by 2022, online videos will make up more than 82% of all consumer internet traffic. These statistics highlight the growing popularity of video as a medium of communication and its effectiveness in capturing the attention of the audience and even driving sales.
The Need For A Video Production Partner
Corporate films are an effective way to communicate your message to a wide audience. Video is a powerful medium that can be used to educate, inform, and persuade. Video is also more interactive and engaging than text, which makes it more effective at capturing and retaining viewers’ attention.
RedAsh Films is a 15-year-old production house based out of Mumbai with clients such as the United Nations, the British Govt, Govt. of India, GE, LG, Amazon, Bajaj, ITC, Mahindra, Samsung, Wellness Forever, Disprz, etc. We can help you create high-quality video content that is not only visually stunning but also engaging and effective at communicating your message. They can also help you with the technical and creative aspects of video production, which can save you time and money in the long run.
According to a study by Vidyard, video marketing drives a 54% increase in brand awareness. These statistics highlight the growing popularity of video as a medium of communication and its effectiveness in capturing the attention of the audience and even driving sales. At RedAsh Films, we go beyond just video production. We help companies with branding, right positioning, increasing revenues, getting funding, digital marketing, and more, through our well-curated customized approach.
Conclusion:
In conclusion, having a video production partner is essential for any company looking to create high-quality video content. A video production partner can help you create videos that are not only visually stunning but also engaging and effective at communicating your message.
They can also help you with the technical and creative aspects of video production, which can save you time and money in the long run. Corporate films, such as TV/Digital Ads, Learning & Development Films, Animated Explainer Videos, and Corporate AVs, are an effective way to communicate your message and promote your brand, products, and services.
Studies have shown that video is more interactive and effective as compared to text, with higher engagement and retention rates. If you’re interested in working with RedAsh Films, email us at info@redashfilms.com or visit our website, and fill out the form to get a quote for your next video.