October 2025

The short, vertical, addictive Micro-Drama is no longer a fringe format; it is a full-fledged global entertainment category challenging traditional streaming models. Born from the digital zeitgeist, this boom is driven by a universal hunger for instant, high-impact stories, with each major market adapting the formula in fascinating ways. This global surge, projected to grow […]

The way India consumes stories has fundamentally changed. It is no longer entertainment restricted to the 8 PM TV slot or the multiplex. It now lives in our palms, delivered in vertical frames, and consumed in explosive, bite-sized bursts of 60 to 120 seconds. This is the era of Micro-Drama, and it is rapidly emerging