October 2025

In the dynamic world of advertising, the goal remains constant: capture attention, convey a message, and drive action. But how that message is delivered is a critical decision. For brands looking to create compelling ad films, one of the foundational choices is between live-action and animation. Both styles offer unique strengths and evoke different responses, […]

In a world where attention spans are measured in seconds—and, according to some studies, are shorter than that of a goldfish—traditional long-form entertainment is fighting a losing battle for the time we spend between tasks. The winner is the Micro-Drama: a hyper-condensed, vertical video series engineered not just to entertain, but to command continuous engagement

The short, vertical, addictive Micro-Drama is no longer a fringe format; it is a full-fledged global entertainment category challenging traditional streaming models. Born from the digital zeitgeist, this boom is driven by a universal hunger for instant, high-impact stories, with each major market adapting the formula in fascinating ways. This global surge, projected to grow

The way India consumes stories has fundamentally changed. It is no longer entertainment restricted to the 8 PM TV slot or the multiplex. It now lives in our palms, delivered in vertical frames, and consumed in explosive, bite-sized bursts of 60 to 120 seconds. This is the era of Micro-Drama, and it is rapidly emerging