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In today’s fast-paced business world, corporate videos have become a must-have for businesses of all sizes. They’re not just a marketing buzzword; they’re an integral part of modern communication. In this blog, we’ll break down why corporate videos are essential for your organization, backed by eye-opening statistics that prove their value.     Captivating Your Audience  In today’s information-driven world, it can be hard to keep your audience’s attention. That’s where corporate videos come in. With their combination of visual and audio elements, corporate videos are a great way to engage your audience. According to a HubSpot study, 54% of consumers say that video content from brands is more engaging than text.  The human brain can process visual information 60 times faster than text. That means a well-made video can convey your message quickly and make a lasting impression. The combination of visual, audio, and story in corporate videos will keep your audience engaged.   Brand Building Corporate video is a great way to build and strengthen your brand. It’s a great way to show off your company’s values, mission and culture. 54% of consumers say they’d like to see more videos from brands they support. Incorporating your brand’s unique features and stories into your videos creates an emotional bond with your viewers. This bond helps to make your brand stand out and build customer loyalty.   Simplifying Complex Concepts Some concepts, ideas, and products are difficult to explain in words. Corporate videos are great at breaking these complex ideas down into easy to understand visual and auditory elements. According to Wyzowl’s state of video marketing study, 96% of consumers have watched a video explainer to find out more information about a product/service.  Not only does this help your customers to understand your products/services better, but it also helps them to feel more confident in making an informed decision.   Boosting Conversions Not only are corporate videos great for educating your audience and engaging them, but they’re also great for boosting conversions. OptinMonster says that adding a video to your landing page can boost conversion rates by as much as 80%.  What are the benefits of using a video? You can use a video to show off your products, get customer feedback, or show potential customers how to buy. Because of their persuasive nature, videos are often used to help you get more people to click-through, sign-up, and buy.   SEO and Online Visibility Search engines favor video content. A website with video content is 53 times more likely than one without to appear on the top of Google’s search results. That’s why corporate videos are such an important part of your digital marketing plan.  When you optimize your video content with the right keywords, tags and descriptions, you’ll be able to improve your search engine ranking and online visibility. A higher search engine ranking means more organic traffic and more exposure for your company.   Showcasing Products and Services If a picture is worth a thousand words, a video is worth even more. Corporate videos offer a dynamic and complete way to present your products and services to potential customers.  90% of customers say that videos help them make purchasing decisions. With the ability to view your products from various angles, highlight features and provide real world demonstrations, videos give potential customers a better understanding of what you have to offer. This transparency helps build trust in your brand.   Social Media Engagement Social media is a platform that thrives on visuals. Corporate videos are a great way to get your message out there on social media. Video content is more likely to get liked, shared, and commented on than text or image content. In fact, Social Media Today reports that video content on social media gets 1200% more share than text and image content.  If you want to get the most out of your social media marketing strategy, you need to include corporate videos. Video content can be viral and viral content can lead to more brand exposure and more user engagement.   Internal Communication and Training Corporate videos are not only useful for external use. Corporate videos can be used for onboarding new employees, communicating company policies, and providing training materials. In fact, according to a Panopto survey, the vast majority of employees (94%) believe that video training is beneficial. Companies can use corporate videos to standardize their training materials, making it easier for all employees to get the same information and instruction across all employees.   Measuring ROI Another great benefit of using corporate videos is that you can track and measure the performance of your videos. You can use analytics tools to collect data on your videos, such as how many views, how many engagements, and how many conversions they have. This data allows you to adjust your video marketing strategy and maximize your return on investment (ROI).   To sum up, corporate videos help to engage your audience, build brand awareness, simplify complex concepts, drive conversions, and improve your online presence. They are perfect for showing products and services on social media, promoting internal communication, training, and providing thought leadership. They also allow you to measure return on investment (ROI). In today’s world, where consumer preferences are constantly changing, it’s essential for businesses to embrace the power of video to stay ahead of the competition. Whether you’re a small start-up or a big corporation, incorporating a corporate video into your marketing strategy can make all the difference in how you engage your audience, communicate your message effectively, and reach your business objectives. Now’s the time to take advantage of the power of video and reap the rewards.   To discover how video marketing can help you elevate your ROI, our experts are ready to guide you through the process. Contact us today at info@redashfilms.com and let’s craft a compelling video marketing strategy that drives real, measurable results for your business.

In the digital age, businesses are constantly seeking innovative ways to reach their target audience and generate a return on investment (ROI). One such method that has gained substantial traction is video marketing. Video content has become a powerful tool for businesses to engage, inform, and convert their audience. But how can you measure the impact of video marketing on your ROI? In this post, we’ll explore the ways in which video marketing influences ROI and how you can effectively measure its success. Increased Engagement and Conversions Video marketing is known for its ability to captivate an audience. Did you know that according to a report by Wyzowl, 87% of video marketers reported an increase in user engagement and 80% said video has directly helped increase sales? Whether it’s an enticing product demo, a compelling brand story, or an informative tutorial, videos have the potential to engage viewers in ways that text and images often cannot. Measuring engagement and conversions can be achieved through analytics tools. Tracking metrics like click-through rates, view-through rates, and conversion rates can provide insights into how effectively your video content is driving action. For instance, if you notice a significant increase in conversion rates after implementing video marketing, it’s a clear sign of its positive impact on ROI.     Improved Brand Awareness and Recognition Video marketing not only boosts engagement and conversions but also helps in building brand awareness and recognition. A study by Animoto found that 64% of consumers stated that they make a purchase after watching branded social videos. A well-crafted video can leave a lasting impression on your target audience, making your brand more memorable and relatable. Measuring brand awareness and recognition can be a bit more qualitative, involving surveys and feedback. You can ask customers and prospects about their awareness of your brand before and after watching your videos. Has there been an increase in brand recall? Do viewers associate your brand with specific values or qualities? These insights can help gauge the video’s impact on your brand’s presence in the market. Enhanced Search Engine Visibility Search engines, particularly Google, favor video content in their algorithms. This means that having video content on your website or social media can improve your search engine rankings. The higher your website ranks, the more organic traffic it receives. According to Forrester Research, pages with video are 53 times more likely to rank on the first page of Google search results. To measure the impact of video marketing on search engine visibility, monitor your website’s search rankings, organic traffic, and the click-through rate from search results to your site. If these metrics improve after implementing video content, it’s a strong indicator of video marketing’s positive contribution to ROI. Social Media Reach and Engagement Video content is tailor-made for social media platforms. Videos often get more shares, likes, and comments compared to other types of content. According to HubSpot, social video generates 1200% more shares than text and image content combined. When your video content goes viral or gets shared extensively, it can significantly expand your reach and drive more traffic to your website. To measure the impact of video marketing on social media, track your social media metrics, including follower growth, shares, likes, and comments. You can also analyze website traffic originating from social media channels. If you notice a substantial increase in these metrics, your video content is making a difference.     Tracking Conversions and Sales The most direct way to measure the impact of video marketing on ROI is by tracking conversions and sales generated through video content. You can use tools like Google Analytics or e-commerce tracking to see the revenue generated from video-driven conversions. According to a study by Brightcove, adding a video to your landing page can increase conversion rates by 80%. Compare the revenue from video-related conversions to the cost of producing and promoting the video. If your video marketing efforts result in a positive ROI, it’s a clear indicator of success.   In conclusion, video marketing has a significant impact on ROI through increased engagement, conversions, brand awareness, search engine visibility, and social media reach. Measuring its success involves monitoring various metrics related to these factors. By effectively measuring the impact of video marketing on ROI, you can fine-tune your video strategy to achieve even better results and maximize your marketing efforts. To discover how video marketing can help you elevate your ROI, our experts are ready to guide you through the process. Contact us today at info@redashfilms.com and let’s craft a compelling video marketing strategy that drives real, measurable results for your business.

Do you know Video production is an essential part of any company’s marketing strategy? With the rise of digital media and the increasing importance of online presence, having a video production partner can help your company stand out in a crowded marketplace. According to a study by HubSpot, including a video on a landing page can increase conversions by 80%. In this blog post, we’ll explore the different types of corporate films, the need for having a video production partner, and why video is such an effective medium for communicating your message. Different Types Of Corporate Films   TV/Digital Ads: TV and digital ads are a great way to reach a large audience and promote your brand. These ads can be broadcast on television or shared on digital platforms like YouTube, Facebook, and Instagram. They can be used to promote new products, services, or upcoming events, increase brand awareness and drive sales. One of the advantages of TV and digital ads is that they can be targeted to specific demographics and geographic locations, making it easier to reach your target audience. According to a study by Google, TV and digital video ads have an average view-through rate of 96%. Click here to see some examples of TV/Digital Ads.   Learning & Development Films: These films are used for internal training and development purposes. These films can be used to train employees on new products, services, or procedures, as well as educate employees on industry-specific topics. Having a learning and development film can save time and money for the company as it can be used for multiple trainings and can be shared internally within the company. According to a study by the Association for Talent Development, organizations that use videos for training see an average of 70% retention rate compared to traditional training methods that have a retention rate of only 20%. Click here to see some examples of Learning & Development Films.   Animated Explainer Videos: Animated explainer videos are an effective way to explain complex concepts or procedures in an easy-to-understand format. These videos can use animation, illustrations, or infographics to make complex ideas more digestible. They can be used to explain new products, services, or procedures, and educate customers on industry-specific topics. Animated explainer videos are highly shareable and can increase customer engagement and retention. A study by the Content Marketing Institute found that animated explainer videos have an average engagement rate of 41.9% compared to live-action videos with an engagement rate of 36.6%. Click here to see some examples of Animated Explainer Videos.   Corporate AVs: Corporate AVs are used to promote a company’s brand, products, or services. They can be used at trade shows, events, or as part of a company’s website or social media strategy. Corporate AVs can showcase a company’s history, culture, or mission, and provide a deeper understanding of the company’s values and goals. These AVs can be used for a variety of purposes, from recruiting new employees to promoting new products or services. According to a study by the Content Marketing Institute, 72% of businesses believe that video is an effective way to promote their brand, products, or services. Click here to see some examples of Corporate AVs.   The Need For Corporate Films Corporate films are an effective way to communicate your message to a wide audience. Video is a powerful medium that can be used to educate, inform, and persuade. Video is also more interactive and engaging than text, which makes it more effective at capturing and retaining viewers’ attention. According to a study by the Content Marketing Institute, video content is the most popular content format among audiences, with 64% of consumers saying they have made a purchase after watching a branded social media video. Additionally, according to a study by Cisco, by 2022, online videos will make up more than 82% of all consumer internet traffic. These statistics highlight the growing popularity of video as a medium of communication and its effectiveness in capturing the attention of the audience and even driving sales. The Need For A Video Production Partner Corporate films are an effective way to communicate your message to a wide audience. Video is a powerful medium that can be used to educate, inform, and persuade. Video is also more interactive and engaging than text, which makes it more effective at capturing and retaining viewers’ attention. RedAsh Films is a 15-year-old production house based out of Mumbai with clients such as the United Nations, the British Govt, Govt. of India, GE, LG, Amazon, Bajaj, ITC, Mahindra, Samsung, Wellness Forever, Disprz, etc. We can help you create high-quality video content that is not only visually stunning but also engaging and effective at communicating your message. They can also help you with the technical and creative aspects of video production, which can save you time and money in the long run. According to a study by Vidyard, video marketing drives a 54% increase in brand awareness. These statistics highlight the growing popularity of video as a medium of communication and its effectiveness in capturing the attention of the audience and even driving sales. At RedAsh Films, we go beyond just video production. We help companies with branding, right positioning, increasing revenues, getting funding, digital marketing, and more, through our well-curated customized approach. Conclusion: In conclusion, having a video production partner is essential for any company looking to create high-quality video content. A video production partner can help you create videos that are not only visually stunning but also engaging and effective at communicating your message. They can also help you with the technical and creative aspects of video production, which can save you time and money in the long run. Corporate films, such as TV/Digital Ads, Learning & Development Films, Animated Explainer Videos, and Corporate AVs, are an effective way to communicate your message and promote your brand, products, and services. Studies have shown that video is more interactive and effective as compared to text, with higher